THE POWER OF VISUAL INFORMATION

There are lots of amazing infographics that illustrate the power of visual information. So many, in fact, that we didn't have to create one ourselves. Clicking here will take you to a world of coolness. However, for us at ARC5, the fundamental objective for creating anything that satisfies David McCandless' Information Design model should be in the service of the holy grail of value creation and that is cultivating a community. When people learn in ways that are interesting, easy, beautiful and true they will share their experience with the rest of the world and that mindshare leads to a call to action in a subtle but profound way.

Information that is designed in an interesting, easy, beautiful and true way:

1. Builds community by engaging both the heart and the mind, promoting engagement long after the experience is over.  
2. Exercises both the right and the left hemisphere of the brain, which leads to that "sticky" factor.
3. Leads to greater and greater understanding, awareness and commitment.
4. Enables people to collaborate across languages and cultures.