OUR CORE TEAM

BEN HORMELL | CEO
STRATEGY & TRANSFORMATION
Ben leads a team of creatives that help clients solve complex business issues through the design of co-creation experiences that focus on accelerating change throughout transformation programs such as Strategy Formulation and Alignment, Customer and Employee Experience Design, IT Strategy and System Transformation. Prior to founding Arc5, Ben spent 16 years at PwC working as a management consultant in their Advisory line of service, specializing in operational consulting for the technology and entertainment sectors.  Most recently, Ben led the design of a global innovation center focused on showcasing how technology and innovation transform the future of work. 

VICTORIA GARZA | PRINCIPAL
CHIEF CREATIVE | INFORMATION DESIGN
Victoria specializes in the integration of digital marketing, strategic communication, and information design. With 20+ years of experience in communication and innovation methodologies, she brings a unique perspective to the “art of information,” that champions the design of information as a critical component to businesses that want to thrive. Her deep background in design allows her to align all of Arc5’s communication domains into an integrated whole. She's worked for large consulting firms such as PwC, Capgemini, and KPMG, as well as, innovative boutique firms such as Innovation Labs, Collective Next, and The Difference. Victoria and her family of four love the Low Country wildlife and beach culture of Hilton Head Island, SC. They swim, take hikes, ride bikes and like exploring the local seafood and taco shops.